Sunday, August 15, 2010
Letter From Britain: Secrets of the Ads That ‘Stalk’ You | Epicenter | Wired.com
Letter From Britain: Secrets of the Ads That ‘Stalk’ You | Epicenter | Wired.com: "- Sent using Google Toolbar"
Tuesday, July 27, 2010
Sunday, July 25, 2010
Tuesday, July 13, 2010
Study: App stores slash time-to-market by two thirds
Study: App stores slash time-to-market by two thirds: "
Application storefronts like Apple's App Store and Google's Android Market have cut the average app time-to-market by two thirds, according to a new study issued by market analysis and strategic advisory firm VisionMobile. Where traditional distribution channels once required roughly 68 days from application submission to purchase availability--a lag VisionMobile blames on the 'long, proprietary and fragmented processes of application certification, approval, targeting and pricing, all of which need to be established via one-to-one commercial agreements'--the corresponding app store process typically spans just 22 days. In addition, app stores have trimmed time-to-payment cycles from an average of 82 days via traditional channels to about 36 days.
VisionMobile reports that more than 95 percent of iPhone developer respondents rely on the App Store as their primary distribution channel, while the percentage of Android programmers dependent on Android Market hovers just below 90 percent. Around 75 percent of Symbian developers who use app stores turn to Nokia's Ovi Store. However, fewer than 10 percent of Windows Phone developers use an app store as their primary distribution channel, while that number drops to 4 percent among Java developers. 'The iOS platform is fastest to go to market with, particularly thanks to Apple's streamlined App Store process, while Java ME and Symbian are the slowest, due to the sluggishness of the traditional routes to market used by these developers (in particular via commissioned apps and own-website downloads),' writes VisionMobile research director Andreas Constantinou.
For more on the VisionMobile app store study:
- read this blog entry
Related articles:
ABI forecast: App store downloads to peak in 2013
App stores anticipated to generate $15 billion in 2013
Google forecasts browsers will beat out app stores
App store mania will further delay growth of browser-based applications
Monday, July 12, 2010
Fashion Sites Offer Public Feedback on Your Clothes - NYTimes.com
User created content and peer to peer are blurring the lines between media advertising and publishing. Tibor Kalman had it right with Benneton. IMO brand publishing is coming of age. Brand pages on Facebook and brand video on YouTube are only the beginning of what's to come.
Fashion Sites Offer Public Feedback on Your Clothes - NYTimes.com
Fashion Sites Offer Public Feedback on Your Clothes - NYTimes.com
Thursday, June 17, 2010
Wednesday, June 16, 2010
Google's U.K. Chief Says Mobile Comes First
Google's U.K. Chief Says Mobile Comes First: "Engineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem.
"
Wednesday, May 5, 2010
Facebook Stirs Up Trouble for Silicon Valley - Advertising Age - Digital
IMO. What exactly is it about "private" that facebook fails to recognize? While playing dumb about opt-in permission you just cost the entire media industry the freedom to regulate itself. A privilege and social contract that advertisers have managed to honor without your help for more than 200 years. Thank you facebook, and thank you Mark Zuckerberg for single handedly and unilaterally breaking the social contract between advertisers and subscribers. You, above all profile mongering, list hawking carpetbaggers have provided the supreme example of mistrust, social irresponsibility and privacy abuse that will be your legacy.
Facebook Stirs Up Trouble for Silicon Valley - Advertising Age - Digital
Facebook Stirs Up Trouble for Silicon Valley - Advertising Age - Digital
Wednesday, April 28, 2010
Saturday, April 24, 2010
How Facebook is putting its users last | Molly Rants - CNET News
Privacy, above all will be the silver bullet to parasitic profiling. How Facebook is putting its users last | Molly Rants - CNET News
Friday, April 16, 2010
Apple's New Guidelines Won't Stop Wired Magazine IPad App
Call it convergence, call it multi-channel, call it interoperable. You are preaching to the chior and we are drinking the KoolAid!
Apple's New Guidelines Won't Stop Wired Magazine IPad App: "
NEW YORK (AdAge.com) -- Conde Nast's Wired magazine app will indeed work on the iPad, despite the restrictive new guidelines Apple issued this month, Conde Nast said Thursday evening.
"
Apple's New Guidelines Won't Stop Wired Magazine IPad App: "
NEW YORK (AdAge.com) -- Conde Nast's Wired magazine app will indeed work on the iPad, despite the restrictive new guidelines Apple issued this month, Conde Nast said Thursday evening.
Adneedle Webinar - Digital media - Marketing - Media- Eventbrite
New online ad media buying and management platform offers simplicity and transparency for locally targeted online advertising. See it live.
Adneedle Webinar - Digital media - Marketing - Media- Eventbrite
Adneedle Webinar - Digital media - Marketing - Media- Eventbrite
Friday, April 2, 2010
Tuesday, March 30, 2010
Monday, March 29, 2010
Saturday, March 27, 2010
Apple Puts Down Roots in Media Advertising
So Apple is going to re-invent the advertising media platform.
Well I for one, am not at all surprised.
When music was fat, sluggish and floundering, Apple pulled the market right out from under music media distribution.
While mobile handset manufacturers were taking marching orders from carriers, Apple took orders from no one, locking up 20% of US hand-held market share on a single carrier in just two years. Holy!
Now it is media advertising's turn and boy-oh-boy is that market vulnerable to singular tech. Multichannel disparity leaves a gaping hole for Apple to fill and fill it they will.
Google may have online advertising in the bag but that's only about 10% of total ad spending. Broadcast, print magazine, OOH, DM/DR, display, event and other categories still make up close to 90% of media spending and that's still anybody's game. Anybody that is, who realizes that the mobile phone is the one device that lets it's owner control and integrate media for their own purposes based on proximity, location and context.
Apple beat Google out of the gate long before iPhone and frankly, Google has a lot of catching up to do in terms of brand extension, customer loyalty and market penetration.
I hope this much is finally clear to the advertising industry. The race to own media advertising will be run on the mobile hand-held. No great prediction here, Apple will emerge a dominant advertising media player.
So what's next? Retail banking is a short hop from mobile commerce, ripe for change and the customer contact lynch pin.
What's "everywhere you want to be," what's "priceless," what don't you leave home without? The iPhone, that's what.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125076
"One of popular scenarios is that Apple will offer a hypertargeting capability that would enable advertisers to target ads to consumers based on their geographic proximity, paving the way for a new generation of location-based advertising. But some observers believe that could be trouble for Apple, because Google recently won the patent for systems that serve ads dynamically based on a user's location, and given the current relationship between the two digital behemoths, such a move by Apple would likely invite litigation from Google.
Another potentially telling patent move is one that Apple registered for in 2008 that potentially could control ads served on virtually any screen connected to an operating system that would turn the content or application off if the user isn't paying attention to the ads."
Well I for one, am not at all surprised.
When music was fat, sluggish and floundering, Apple pulled the market right out from under music media distribution.
While mobile handset manufacturers were taking marching orders from carriers, Apple took orders from no one, locking up 20% of US hand-held market share on a single carrier in just two years. Holy!
Now it is media advertising's turn and boy-oh-boy is that market vulnerable to singular tech. Multichannel disparity leaves a gaping hole for Apple to fill and fill it they will.
Google may have online advertising in the bag but that's only about 10% of total ad spending. Broadcast, print magazine, OOH, DM/DR, display, event and other categories still make up close to 90% of media spending and that's still anybody's game. Anybody that is, who realizes that the mobile phone is the one device that lets it's owner control and integrate media for their own purposes based on proximity, location and context.
Apple beat Google out of the gate long before iPhone and frankly, Google has a lot of catching up to do in terms of brand extension, customer loyalty and market penetration.
I hope this much is finally clear to the advertising industry. The race to own media advertising will be run on the mobile hand-held. No great prediction here, Apple will emerge a dominant advertising media player.
So what's next? Retail banking is a short hop from mobile commerce, ripe for change and the customer contact lynch pin.
What's "everywhere you want to be," what's "priceless," what don't you leave home without? The iPhone, that's what.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125076
"One of popular scenarios is that Apple will offer a hypertargeting capability that would enable advertisers to target ads to consumers based on their geographic proximity, paving the way for a new generation of location-based advertising. But some observers believe that could be trouble for Apple, because Google recently won the patent for systems that serve ads dynamically based on a user's location, and given the current relationship between the two digital behemoths, such a move by Apple would likely invite litigation from Google.
Another potentially telling patent move is one that Apple registered for in 2008 that potentially could control ads served on virtually any screen connected to an operating system that would turn the content or application off if the user isn't paying attention to the ads."
MediaPost Publications Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'Next Big Thing' 03/29/2010
Strategically, Apple has been headed in the direction of advertising media platform since the launch of iPod / iTunes. Once Apple began to draw more revenue from iTunes media than Apple hardware, proof of concept for industry changing media revenue model had been realized. The Apple Store, an early market open SDK, iPhone, iPad, all the Appleseed roads lead to media revenue drawn from generations raised on iMac, eMac and iLife. The thing about Apple is, "think different" is their mantra. An Apple advertising platform won't be like anything that has come before it. What Apple did for the floundering media entertainment and mobile markets, they will do for media advertising. They will re-invent it. They will make sense out of chaos. They will lead.
From: http://ping.fm/Vhp6v
From: http://ping.fm/Vhp6v
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