Tuesday, July 13, 2010

Study: App stores slash time-to-market by two thirds

Study: App stores slash time-to-market by two thirds: "

Application storefronts like Apple's App Store and Google's Android Market have cut the average app time-to-market by two thirds, according to a new study issued by market analysis and strategic advisory firm VisionMobile. Where traditional distribution channels once required roughly 68 days from application submission to purchase availability--a lag VisionMobile blames on the 'long, proprietary and fragmented processes of application certification, approval, targeting and pricing, all of which need to be established via one-to-one commercial agreements'--the corresponding app store process typically spans just 22 days. In addition, app stores have trimmed time-to-payment cycles from an average of 82 days via traditional channels to about 36 days.

VisionMobile reports that more than 95 percent of iPhone developer respondents rely on the App Store as their primary distribution channel, while the percentage of Android programmers dependent on Android Market hovers just below 90 percent. Around 75 percent of Symbian developers who use app stores turn to Nokia's Ovi Store. However, fewer than 10 percent of Windows Phone developers use an app store as their primary distribution channel, while that number drops to 4 percent among Java developers. 'The iOS platform is fastest to go to market with, particularly thanks to Apple's streamlined App Store process, while Java ME and Symbian are the slowest, due to the sluggishness of the traditional routes to market used by these developers (in particular via commissioned apps and own-website downloads),' writes VisionMobile research director Andreas Constantinou.

For more on the VisionMobile app store study:
- read this blog entry

Related articles:
ABI forecast: App store downloads to peak in 2013
App stores
anticipated to generate $15 billion in 2013
Google forecasts browsers will beat out app stores   
App store mania will further delay growth of browser-based applications


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