Outdoor advertising isn't your grandfathers billboards anymore 10/30/2009 - Media Man on Blog Talk Radio
I was invited by Media Man to sit in for Matthew Duddy, VP and General Manager Lamar Outdoor who had to cancel last minute.
The official tag was "Discussing the new & improved outdoor advertising model. From digital billboards, touch screens and mobile content, outdoor has come a long way from the Burma Shave billboards."
We talked about OOH becoming interactive and portable, as well as new engaging formats: projection technologies, subway train animation, narrow casting, SMS, NFC and more.
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