Monday, December 14, 2009

SK Telecom/Hana deal to yield new mobile payment tools

SK Telecom/Hana deal to yield new mobile payment tools: "

South Korean operator kingpin SK Telecom announced its board approved a $343 million proposal to acquire a 49 percent stake in Hana Financial Group's credit card unit, a deal that heralds the introduction of new mobile payment and finance solutions. 'The latest stake purchase in Hana Card came as we plan to promote the proliferation of mobile credit cards and to launch a next-generation payment service,' SK Telecom CEO Jung Man-won said in a prepared statement. 'Through this partnership, we will tap into new areas, such as the telecom-finance convergence market, by maximizing the business synergies of both companies.' According to SK Telecom, it will soon introduce a mobile credit card enabling subscribers to pay for purchases via wireless device as well as access personal banking information.


The Wall Street Journal reports Hana Financial's board approved the sale of the stake last week following seven months of negotiations. Access to SK Telecom's 24 million subscribers should substantially increase Hana Financial's credit card market share: 'A real convergence of telecom and finance seems to be possible via services like mobile banking via wireless Internet as well as mobile (financial transactions) settlement,' said Kiwoom Securities analyst J.M. Ahn.


For more on the SK Telecom/Hana Financial deal:
- read this Wall Street Journal article


Related articles:
SK Telecom
to launch mobile app store
SK Telecom
to build content development center
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, Citigroup team on mobile banking

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Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys

Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys: "BATAVIA, Ohio (AdAge.com) -- Nielsen Co. has struck a deal to combine its TV ratings and online-audience measurement data with Catalina Marketing's loyalty-card purchase data in a joint venture they claim can increase efficiency of the package-goods industry's $20 billion in media outlays by at least 10%.

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Jeffrey Katzenberg Plans on Living Happily Ever After http://ping.fm/x4TK7

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artpouring: see what real art looks like http://ping.fm/24t9q
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The Price of Pitchfork Fun | Pitchfork Music Festival Blog: Forked - Blogging the Pitchfork Music Festival in Chicago http://ping.fm/8YeSa

Lessons Learned From the Ad Age/Creativity Idea Conference - Advertising Age - News

Lessons Learned From the Ad Age/Creativity Idea Conference - Advertising Age - News

Remix On Your iPhone Like It’s Your Birthday With 50 Cent’s Sound Lab App

Remix On Your iPhone Like It’s Your Birthday With 50 Cent’s Sound Lab App: "


A plethora of rap and hip-hop artists have jumped at the opportunity to create branded iPhone apps, Including T-Pain, Snoop Dogg, Lil’ Jon, Soulja Boy and P. Diddy. Now 50 Cent is getting an app of his own, in partnership with Vitamin Water. The free app, called 50’s Sound Lab App, lets users create and share their own mixes of “Baby By Me”, a single off of 50 cent’s latest album, Before I Self Destruct. You can download it here.


The app is powered by mobile digital entertainment studio Moderati’s Romplr remix platform. Romplr allows fans to interact with music by creating their own versions of tracks by artists. Users can record and share their personal mixes via Facebook, email, or on Romplr’s site.


Romplr was first implemented on Soulja Boy’s pp, which was actually $4.99 in the app store, instead of free. But 50 Cent’s app only offers one song to remix, while Soulja Boy let users remix several of his tracks.


In addition to being able to remix the single, 50 Cent is giving the user that creates the best remix with the app (and shares it on the app’s branded site), the opportunity to meet him. Compared to the other rap-focused iPhone apps out there, this one falls a little short in my opinion. It only lets you remix one song, and it seems for like more of an opportunity for 50 Cent to create buzz around his new single and promote Vitamin Water than to actually create a broadly entertaining app.


That being said, its free and could provide for some interesting and funny songs. Plus, songs can easily be shared to social networks. If the app could include some of 50 Cent’s more popular songs, such as “In Da Club,” perhaps it could give T-Pain’s popular app a run for it’s money.



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