Research in Motion (RIM) (NASD: RIMM) to become the No. 4 handset vendor in the world during
the third quarter, according to IDC's Worldwide Quarterly Mobile Phone Tracker.
Application storefronts like Apple's App Store and Google's Android Market have cut the average app time-to-market by two thirds, according to a new study issued by market analysis and strategic advisory firm VisionMobile. Where traditional distribution channels once required roughly 68 days from application submission to purchase availability--a lag VisionMobile blames on the 'long, proprietary and fragmented processes of application certification, approval, targeting and pricing, all of which need to be established via one-to-one commercial agreements'--the corresponding app store process typically spans just 22 days. In addition, app stores have trimmed time-to-payment cycles from an average of 82 days via traditional channels to about 36 days.
VisionMobile reports that more than 95 percent of iPhone developer respondents rely on the App Store as their primary distribution channel, while the percentage of Android programmers dependent on Android Market hovers just below 90 percent. Around 75 percent of Symbian developers who use app stores turn to Nokia's Ovi Store. However, fewer than 10 percent of Windows Phone developers use an app store as their primary distribution channel, while that number drops to 4 percent among Java developers. 'The iOS platform is fastest to go to market with, particularly thanks to Apple's streamlined App Store process, while Java ME and Symbian are the slowest, due to the sluggishness of the traditional routes to market used by these developers (in particular via commissioned apps and own-website downloads),' writes VisionMobile research director Andreas Constantinou.
For more on the VisionMobile app store study:
- read this blog entry
Related articles:
ABI forecast: App store downloads to peak in 2013
App stores anticipated to generate $15 billion in 2013
Google forecasts browsers will beat out app stores
App store mania will further delay growth of browser-based applications
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Permalink | Email this | CommentsAdMob, the mobile advertising unit bought by Google last year for a whopping $750 million, is upgrading its platform today. The company is launching new SDK’s for Android, Flash Lite and iPhone platforms and is also rolling out a number of new publisher tools, including a new publisher dashboard, an enhanced Reporting UI, a new Reporting API and Server Side SDK Controls.
The new Android SDK allows for expandable canvas and multi-panel banner advertisements on Android devices, with the updated iPhone SDK featuring performance enhancements and additional server side flexibility. The new Flash Lite SDK, which is in beta, enables monetization with CPC text ads. And AdMob is rolling out a new adaptive mobile ad unit, which allows for a banner sizes ad unit to remain a constant size as consumers pinch and scroll through a Web site that’s designed for a PC screen on their mobile device
New publisher tools include a enhances Publisher Dashboard with a customizable interface for publishers to view all the key statistics for their mobile Web sites and various applications in one location. AdMob has rolled out a better Reporting UI and now allows publishers and advertisers to build their own tools and dashboards via a new reporting API. Other additions include Server Side SDK Controls, which gives publishers the ability to dynamically control the display and format of the ads in their applications; and AdWhirl (which AdMob bought) for iPhone and Android applications.
Google is currently awaiting approval for its deal to buy AdMob. We recently heard Google has been reaching out to mobile companies for help in getting the acquisition cleared by the FTC. Specifically, they’re asking select companies to write letters in support of the deal, which Google will then forward to the FTC.